Programme will reach up to 600,000 children in most deprived areas.
National programme rolled out for 3 to 5-year-olds in early years settings - including nurseries and primary schools - in most deprived areas of England
Government also agrees ground-breaking partnership with Colgate which will see more than 23 million toothbrushes and toothpastes donated to support the programme
Programme is latest step in government's Plan for Change to give children the best start in life and prevent ill health
Children in the most deprived areas of England will get access to a programme to help protect them from tooth decay, the government has announced today.
The supervised toothbrushing programme will be rolled out in early years settings and primary schools, with funding available from April, helping hundreds of thousands of children aged between 3 and 5 years old to develop positive brushing habits.
The scheme - a manifesto commitment - will be launched in collaboration with Colgate-Palmolive who are providing free Colgate toothbrushes, toothpaste and educational materials to continue good work at home.
This government inherited a children's oral health crisis. The most common reason children aged 5 to 9 being are admitted to hospital is to have treatment for decayed teeth. Latest data shows one in 4 children aged 5 have experienced tooth decay in England, with higher rates of up to one in 3 in more deprived areas.
The scheme will help tackle these levels of poor health by ensuring they get the support they need to learn positive habits and prevent tooth decay - in turn avoiding related illness and poor health later in life.
To deliver the scheme, the government is investing a total of GBP11 million in local authorities across England to deploy supervised toothbrushing in schools and nurseries that voluntarily sign up. Local authorities will work to identify early years settings in target areas and encourage them to enrol.
To support the scheme, the government has also agreed an innovative partnership with Colgate-Palmolive, which has generously committed to donate over 23 million toothbrushes and toothpastes over the next 5 years. It is also providing educational materials and a public facing children's oral health campaign supporting the NHS, developed with its experience of global oral health education.
The partnership is grounded in the shared mission and commitment between the government and Colgate-Palmolive to advance the oral health of the nation, by reducing the inequalities in oral health and ensuring access to oral health education for every child across the country.
Together, the resources will reach up to 600,000 children each year and provide families with the support they need to ensure positive behaviours continue at home and over the school holidays.
The launch is part of the government's mission to give every child the best start in life and rebuild our health care system through the Plan for Change. The government is also driving forward action to fundamentally reform the NHS dental sector having recently announced the rollout of an extra 700,000 urgent dental appointments nationwide.
Source: Gov.uk