Pure Earth Collection makes natural, non-toxic and biodegradable childrenâs products. Previously trading as Little Earth Baby, we changed our name due to overwhelming customer demand for items for older kids, as their babies started to grow up! We are passionate about keeping our children safe and protecting their future by looking after both their health and that of our beautiful planet. Thatâs why we have created a range of award-winning childrenâs products which use natural, sustainable and biodegradable materials, with no nasty chemicals.