In 2010, when Rachel's son Freddie was six months old, her husband went off to Afghanistan with the military. Rachel was wondering what to do with some of Freddie's babygrows, the ones that she really couldn't bear to part with, and decided to turn them in to a patchwork memory quilt that her husband could take away with him. She shared a photo of it on her Facebook page and all of her friends and family loved it. Rachel started making blankets, and later memory bears for other people, using a Facebook page and a Google Docs order form. The orders were coming in thick and fast and there was soon a year long waiting list.
In 2012 Rachel and her old Army chum, Merry, were talking about the keepsakes over a glass (*ahem, bottle*) of wine and how there was a real gap in the market for a professional company to provide the kind of textile memory items Rachel was making. Having gone through Army training together, Rachel knew that they could work well in a team and asked Merry to get involved. LoveKeepCreate was set up in early 2013 with just a small personal investment to get a website set up, which launched in May 2013.
For the first couple of years the business was run mainly from spare bedrooms, with extra seamstresses brought in to help whilst Rachel and Merry tried to juggle new babies, dogs, husbands on deployment and multiple house moves across numerous different countries. It was in 2015 that Merry and Rachel both moved to Dartmoor and LoveKeepCreate was able to transition in to a workshop in Plymouth, a huge leap for the business, but critical if they were going to take it to the next level.
Life making keepsake memory bears and blankets settled down nicely and this was the period during which the business was really able to establish the processes and level of quality that enabled all of the future growth. Not least of which was the fact that LoveKeepCreate was now in a position to apply for Dragons' Den! You can read more about Rachel and Merry's whole Dragons' Den experience in our blog post. Exciting times!
The business continued to grow and in January 2018 moved to a bigger premises. The business has evolved hugely from the early days where all the keepsakes were made from baby clothing and now more and more of the memory bears are made from the clothing of loved ones that have passed away. Not only that, but increasingly LoveKeepCreate is making memory teddies, blankets and quilts from all kinds of different fabrics - school uniforms, military uniforms, pet blankets, wedding dresses - pretty much anything you can think of!