We make feel good clothes for little adventurers aged 0 to 13 years and women too.
Inspired by the world around us, including our amazing Dorset surroundings, we create our designs with original and thoughtful details, and then we make them to the highest quality and environmental standards. Our clothes are stylish, built to last, and theyâre planet-friendly too.
Our collections are brought to life with passion and care here at our HQ in Poole, Dorset. Located just yards from the sea we have one of the worldâs best adventure playgrounds on our doorstep, and youâll find many of our colourful and fun styles are inspired by the beautiful and unique coastline and countryside that surround us.
We think carefully about every detail, from the fabrics we select through to the zips we choose. Youâll find delicate embroideries, fun appliqués and special little details like coconut buttons and lace trims.
We are passionate about protecting the planet and sustainability has been at the heart of our production processes ever since we launched our first range back in 2007. All of our garments are made from certified organic cotton, recycled plastic bottles, sustainable wood pulp, or fabrics approved by OEKO-TEX.