To become one of the worldâs leading producers and providers of innovative, practical and beautiful bathtime products for babies and young children globally, using environmentally friendly materials to support the health, safety and well-being of babies, parents, and the planet.
We use a carefully selected fibre blend to make our signature Cuddledry towelling the softest, most absorbent fabric for young skin, but which ensures we stay true to our environmental values with sustainable production.
Bamboo is a very special fibre. Bamboo grows so fast it is the most sustainable crop on the planet and grows naturally without the need for artificial irrigation, fertilizer, or pesticides. Our yarn comes from suppliers with the highest levels of social and environmental standards (audited and certified, paying fair wages, energy and water efficient, no pollutants and clean eco-systems) - and is a blend of 60% bamboo and 40% cotton, which cuts down enormously on the environmental impact of normal cotton towelling production.
Cuddledry baby bath towels are designed for use from birth, but due to Cuddledryâs clever simplicity, and our desire to make sure you and our planet get a big return on your investment, you can use your Cuddledry for as many years as you want to â we believe in reduce, reuse and recycle - through toddlerhood and beyond!