It started with cloth nappies. My first born was a few months old and Iâd started to be more concerned about my environmental impact (plus they look so cute!). I was worried that he would turn to me in twenty years and ask why I hadnât done anything about the climate crisis. So I started with the nappies, then cloth wipes, then shampoo and soap bars, a metal razor, a wooden washing up brushâ¦. But it didnât feel like enough.
Then I watched the Minimalism documentary and something clicked. At the time I was drowning in cheap plastic toys and cheap baby clothes. I realized that I needed to make a change and it wasnât so much about what eco things I bought, it was about what I didnât buy. I started to declutter and I loved the freedom and clarity it bought. I donated/sold a lot of my clothes and really enjoyed having a capsule wardrobe and not buying new.
But it wasnât so easy when it came to my sonâs clothes as I had to keep buying as he grew. By this time I had another baby to look after and even though Iâd saved all my sonâs clothes for her, as they were born at different times of the year, most of them werenât suitable. I didnât want to buy cheap new clothes after watching documentaries like The True Cost and finding out about the impact the fashion industry has on the planet and the conditions of many of the workers. But when I tried to shop secondhand, I found a mass of stained, poor quality clothes that I didn't want to dress my baby in. And it just wasn't sustainable (or that affordable) to buy 30 different items from different sellers on Vinted every three months!
Turning to more environmentally-friendly new clothes, I found loads of premium sustainable brands that I was desperate to dress my baby in, but a whole wardrobe of these just wasn't affordable. And in fact I didnât want to own something I only needed for a few months and then have to donate/sell/recycle it. And so Borro was born.
The idea came at a time when I was looking for more meaningful work â a way to help with the climate crisis, so sustainability is the bedrock of the company. Iâm still on my journey (believe me, I still have a lot of plastic toys I wish I didnât!) but I hope in a small way I can help build the sort of society I want my children to grow up in.
Baby wearing wild print sleepsuit