We are a Swedish family-owned company that manufactures safe and well-designed, quality products for babies and parents worldwide. We are passionate about simplifying everyday life, nurturing closeness, and helping families with young children to enjoy each precious moment.
Since we make products for babies and toddlers, safety is our top priority. Itâs always the starting point when we develop new or improve existing products. With many years of experience, and an ambition to go above and beyond existing safety standards, we want to be able to offer products that parents can use with complete confidence.
Making everyday life easier for families with young children is one of our greatest driving forces. So keeping things simple comes naturally to us. Simplicity is our lodestar in everything we do â from why we design our products to how we design them. Weâre so happy and grateful to develop products that make life easier and help parents to enjoy all the wonderful moments of life with young children.