Founded in 1988 by a husband and wife team, Plum is proud to be a family run business with over 35 years experienceâ¦
Juggling the delights of family life with three children and the demands of running a business, founders Jonathan and Diane Schaffer know a thing or two about keeping little minds occupied.
âLike every parent, we wanted our childrenâs childhood to be magical. Young minds work in mysterious but wonderful ways. At Plum weâre all about creating the tools to let their imaginations run wild.
Playgrounds arenât what they used to be; yet activity play is so vital to a healthy and happy start in life.
From launching our first toy over 30 years ago to now, selling to more than 40 countries, itâs been quite a journey! I like to think weâve picked up a few learnings on the way; weâre passionate about designing and manufacturing toys that look great, are super safe, and have that all-important fun factor!â