With a rich background in children's education, initially as a primary school teacher and later as a nanny and tutor for international VIP families seeking top-tier education in London, my latest career move is the most exciting of all. Finally my passion for instilling in children a thirst for knowledge has the chance to take centre stage. Last year, I partnered with a leading children's publishing company to establish my own business: Sara's Story Store.
In today's world dominated by screens and digital distractions, the role of small bookselling businesses like mine is more important than ever. Serving as allies to educators and parents alike, we champion the importance of encouraging children to read and support local communities with access to an incredible range of books.
Just this month, January 2024, award-winning children's author and president of the Book Trust, Michael Morpurgo, initiated a new campaign #ReadingTogether, backed by all 12 of the Waterstones Children's Laureates. In his open letter he urges the government to commit to a national investment in books, so that every child under seven can benefit from equal access to books. The letter cites some startling facts, such as only half of children aged one to two from low-income families are read to daily. How do we get books into the hands of every child across the country? Well, that is where one of the most rewarding aspects of my role comes in. I offer free services to schools and nurseries that enable them to receive books completely for free. The best part is that every school and nursery across the country is eligible. This relieves some of the burden on parents and ensures communities are enabling children to access books also.
You may be wondering: but are screens truly detrimental? In an era where screens are integral to modern life, concerns persist. I'am well aware of the convenience devices offer as substitute babysitters, granting parents a few moments of respite. Yet, the potential harm is undeniable. Research warns of attention span reduction (thank you TikTok), sleep disturbance due to blue light exposure, and heightened anxiety levels linked to excessive screen time, especially in youngsters.
So how do we minimise the amount of time children spend on digital devices? I truly believe the answer lies in the power of books. Here are my top tips:
1. Expose Children to a Diverse Range of Books
Introduce children to a variety of high-quality books. Recognise that preferences may vary; some children may prefer comics over lengthy novels. Reading should be enjoyable, not a chore. Explore non-fiction books to instil awe and wonder about the world.
2. Set Screen Time Rules
Establish and consistently enforce rules around screen time. For instance, delay phone usage until homework is complete, or go screen-free on weekdays, perhaps reserving Friday for a family film night.
3. Model Reading Behaviour
Demonstrate the behaviour you wish to encourage. Let children witness you reading. Why not consider joining a book club? Create a family 'reading room' for shared silent reading time, fostering a culture of reading within the household.
4. Be Present
Evaluate your own screen habits. Avoid devices during family time, especially at meals. Be fully present with your children, reinforcing the importance of face-to-face interactions. Trust me, they notice when you staring at your phone more than you do!
5. Bedtime Stories
Make reading a bedtime story a nightly ritual. This is one of the most special opportunities to bond with your children and is the perfect wind-down activity to settle them to sleep. Consistency is key, even if it means a brief five-minute story on busy nights.
6. Incentivise Reading
Encourage children to engage with books by offering incentives. Consider rewarding them with pocket money for each book read rather than giving it out for household chores, emphasising the value of intellectual achievements.
In a world where screens vie for attention, I want to help create a future where the magic of books triumphs over the glow of screens, nurturing a generation of avid readers and learners.This business opportunity in the UK is open to all, and I'm always on the lookout for other book loving parents and child-carers to join my ever-growing team to write a better story for their families and communities.
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